Are you stuck in a creative rut? Do you spend all your time working in the business and little to no time working on your business? Has this made you so focused on generating current sales, managing employees, and running operations that you have no time to think about anything else? Do you try to think about great ways to grow your business but start to feel tired and worn out when you do?
As small business owners, you’ve weathered the startup roller coaster ride and now have (hopefully) a business that generates good net income and cash flow. What constitutes “good” depends on the individual. For one person “good” is sufficient funds to fund your lifestyle and support your family while, for another person, “good” is sufficient monies to fund significant growth and expansion. Whatever is “good” for you and your business, harnessing your creativity can help you get there.
Sometimes business owners sell themselves short when it comes to creativity. Creativity is not just producing wonderful graphics or great marketing campaigns or inventing new products. It’s looking at old things from a new angle, applying ideas from one industry to another, and pursuing business from a different perspective. When you seek out and find programs that pay for interns when your hiring budget is tight, that’s using creativity. When you pursue partnerships with other entities in complementary fields to provide a full service suite of offerings to existing and potential clients, that’s creativity in action.
After reading all of this, if you still think, “I don’t do any of that” then you may need an innovation/creativity boost. Participating in small business groups or CEO roundtables may help you. Or consider hiring a business coach or innovation consultant. Although small business owners can sometimes be loathe to hire consultants, the reasons so many corporations do is because consultants produce results. When you have an issue that requires a solution, reach out to someone who excels in the area of expertise in which you’re having trouble. Even though that person or company may seem expensive, when you do a cost/benefit analysis, they are generally very cheap. If you are stuck in a creative rut, an innovation consultant may be just what you need to get out.